It was when I stumbled upon this little article about one of the big players in the cosmetics industry getting slapped with a fine for price fixing that I turned my attention back to our own industry.
For far too long small retailers have been at the mercy of supposed 'luxury' brands, mentioning in particular Dr Hauschka because they have in particular annoyed me recently.
Now if you are a consumer reading this let me inform you of some of the hoops that a retailer HAS to jump through in order to stock this overpriced product. Before anything happens you need to take a picture of your store and send this off, at which point a 'sales rep' will get in contact if you look like a suitably upmarket proposition to them.
Assuming you have offered them the best bay in the shop with fantastic lighting and not propped up by kilo bags of oats and boxes of sesame snaps they will begrudgingly take your money in return for stock. Minimum order quantities of course apply, which usually wouldn't be an issue if this was a brand that sold itself. However it really doesn't.
So with delight after all this nonsense I can safely say I have no interest in stocking Dr Hauschka whatsoever! They certainly do not have the market to themselves any longer, and I would rather deal with an ethically minded company making gorgeous natural skin products than some bloated, price fixing organisation stuck so far up its own root chakra they can't see the wood for the trees.
Which is good, because they won't see the forthcoming fine.
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| REN Clean Active Skincare |
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