Friday 24 June 2011

Wimbledon strawberries hold secret to anti-ageing


In no way playing off the fact Wimbledon is on this week, the Daily mail promotes the benefits and anti-oxidant activity of strawberries. Yes after years of lurking in the background while the new kids on the block (oi blueberries and goji berries, I'm looking at you!) take the lime light, it is finally time that the humble British strawberry - N.B. strawberries of other nationalities may have equal, lesser or greater nutritional value.

Anti-oxidants are compounds that act as you will have probably have guessed to prevent the oxidation of other molecules. When a molecule oxidises it can release free radicals which in turn can lead to damage or death of cells. The anti-oxidants that people are most familiar with are Ascorbic Acid (Vitamin C), Beta Carotene, Retinol (Vitamin A), alpha-tocopherol (Vitamin E) and Ubiquionol (co-enzyme Q10). They frequently appear in higher concentrations in what the press call "super foods".

Higher Nature Super Antioxidant Protection

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